Brian Dunkiel Talks Green Advertising and FTC Green Guides at VBSR’s Spring Conference

On Tuesday, May 15, Dunkiel Saunders’ Brian Dunkiel served as moderator for a panel discussion entitled “Green Marketing: How to Be Effective” at VBSR’s Spring Conference. The panel, which included Seventh Generation’s Joey Bergstein, Cara Bondi, and Chris Miller, provided a variety of viewpoints on the topic of green advertising, as each of its members [...]

Smart Phones and Tablets offer the promise of cheaper health care and better patient engagement

The article, “As Smartphones Get Smarter, You May Get Healthier: How health Can Bring Cheaper Health Care To All,” is a fascinating glimpse of the future in a profession and industry already reeling from the changes brought by technology in the last several decades.  Even the most adamant opponents of health care reform acknowledge that [...]

Green marketing and more at the National Advertisers Annual Conference

The National Advertising Division of the Council of Better Business Bureaus (NAD) held its annual meeting last week in New York City.  The NAD’s mission “is to review national advertising for truthfulness and accuracy and foster public confidence in the credibility of advertising.”  The NAD provides a process through which national advertisers can resolve disputes [...]

Does my organization REALLY need a social media policy?

As we lawyers like to say: You’re better safe than sorry.  For many of us, social media has become part of the fabric of our lives – we use it to communicate with friends and family, we use it to gather information important to our personal and business lives and we use it to promote [...]