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Lawsuits against food producers marketing products as “all natural” and “100% percent natural” understandably make food makers nervous. Once named in a class action suit, the cost of defending the case, whether it has merit or not, can put a real strain on small food makers. Unfortunately, other than avoiding the use of the [...]
Consumers are increasingly looking for Green products in today’s marketplace, but how can marketers highlight the environmental performance of their product while adhering to the recently-released Federal Trade Commission Green Guides? Dunkiel Saunders partner Brian Dunkiel’s article about how to ensure that green marketing strategies are both effective and legal is featured in today’s Burlington Free Press. Read [...]
Almost a month after the Federal Trade Commission (FTC) released its revised Green Guides, the National Advertisers Division (NAD) of the Better Business Bureau ruled that GreenPan, Inc. should discontinue numerous environmental claims when marketing its nonstick cookware. GreenPan’s claims promoted the fact that its products do not use the chemicals PFOA or PTFE. DuPont, [...]
As reported here earlier this week, the Federal Trade Commission (FTC) has revised its Green Guides, guidance to marketers for the use of certain terms so as to prevent deception in the marketplace. While many topics covered in the Green Guides are potential issues for manufacturers and retailers and how they market their products, one [...]
This blog is only intended to provide information, news, and commentary on current events. It is NOT legal advice. Readers … more
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